Being a Purina Certified Expert Dealer means that we offer a complete line of quality Purina feed products and have knowledgeable associates who care first about our customers, and their animals. Training is a key element for our Certified Expert staff and you can depend on us for Certified Expert advice!

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Expert Articles & Advice

Quick Tips to Help Reach BCS Goals

Body condition scores (BCS) are an excellent means of monitoring the effectiveness of your beef-cow-nutrition program. Here are 10 management tips to help ensure your cows are at a target BCS of 6.0 by calving: Late summer - Evaluate your cows while still on grass.

The Role of Antioxidants

Antioxidants such as vitamin E are beneficial, but how much does your horse actually need? We know antioxidants are important for health, but few people really know what they are or what they do. Simply put, antioxidants fight free radicals. So what are free radicals?

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Purina Chow Farm Feed: Animal Checkers circa 1937 Purina Mills; Checkerboard Square.

Purina traces its roots back to 1894, when founder William H. Danforth began producing feed for various farm animals under the name Purina Mills. The predominant brand for each animal was generally referred to as “Chow”; hence there was “Purina Horse Chow”, “Purina Dog Chow”, “Purina Cat Chow”, “Purina Rabbit Chow”, “Purina Pig Chow”, and even “Purina Monkey Chow”. Later, in 1902, he merged with university professor Webster Edgerly, founder of Ralstonism, who was at the time producing breakfast cereals, to form the “Ralston-Purina Company”.